June 14th: cancer prevention gets blu

12 June 2018
On June 14 some of the main monuments of Italy will be lit by blue light: this will mark the starting moment of the "blue path", the first Italian awareness campaign to prevent male cancer. A project launched by the Italian Cancer League (LILT) - in agreement with the Association of the Italian municipalities - to break down the traditional taboo of men about health".

After years of important awareness campaigns “in pink”, it is time to focus on "blue" diseases. Epidemiological data are clear: in Italy males get sick and die of cancer more than women. It is estimated that in Italy 54% of malignant tumors (about 195 thousand) are diagnosed in men. Between 2008 and 2013, men died mainly from lung, colorectal, prostate, liver and stomach cancer and pancreatic, thyroid, melanoma and mesothelioma cancers are increasing. Besides, there is a cultural tendency for men to take less care of their health.

The "Blu path - LILT for men" campaign aims to better focus male attention on the disease. To do so, it focuses on the exclusive diseases of the gender belonging to the genital sphere, such as prostate cancer, the sixth leading cause of global death in men and the rarest - but very dangerous - testicular and penile cancer.

The campaign will begin on June 14th when some monuments of the city will be lit by a blue light - the result of an important partnership with the National Association of talian Municipalities; free medical checkups will be offered by LILT local branches.

In Bologna an information booklet ("Protect yourself from low blows") is available for free and on June 14th it will be possible to get a free check-up by calling the SOS LILT toll-free number 800.99.88.77.

LILT Lega Italiana per la Lotta contro i Tumori - Sezione Provinciale di Bologna
Via Turati, 67 - 40134 Bologna • Tel. 051 4399148 • Fax. 051 4390409 • email: segreteria@legatumoribologna.it | CF: 92049200378
LILT Lega Italiana per la Lotta contro i Tumori - Sezione Provinciale di Bologna
Via Turati, 67 - 40134 Bologna • Fax. 051 4390409 • CF: 92049200378 051 4399148 segreteria@ legatumoribologna.it
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